1Shinichi Hatori
No. 1 — Shinichi Hatori. On the lists of 8 of 10 AIs; median place there: 1. He is both very busy and well liked, and his biggest morning show carries his name.
Did you know
His on-air nickname "Bird" (from his name Hatori) was given to him by Tatsunori Hara. It later became the title of his morning show, Morning Bird, on TV Asahi.
- What it is
- Former Nippon TV announcer, freelance since 2011, hosting a daily morning show.
- Its edge
- Only one of the three with a big show count and a top-3 poll place.
- Who should know
- Useful for anyone curious how a freelancer stays both busy and popular.
- TV shows and Oricon poll178 shows, 3rd in poll
Why it is here
Hatori appeared in 178 programmes from 1 January to 21 June 2026. That put him 18th overall, tied with Hiroya Yamazaki, in a list of mostly comedians. The 20th-place count was 173.
The leader, Hitoshi Shitara, had 299 programmes in the same half-year. Hatori's 178 is about 60% of that, yet he is the only announcer among the 20 names listed. Staff announcers are not counted.
Did you know
In the 2009 anime film Summer Wars he plays two parts: an announcer and the father of one of the characters. He also appears as himself in several anime films.
History
Shinichi Hatori joined Nippon TV in 1994 and left the station in 2011. After leaving, he worked as a freelance announcer. The article does not say why he left.
Keep in mind
Reasons for leaving Nippon TV were only reported by others, never explained by him on this page. Papers talked of a new pay system and a rumoured show change. Nippon TV said it had not heard of it. These are guesses.