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Fall Winter 2026 Campaign: Top 10 Houses Casting Heirs

Chanel topped the Lyst Index in 2026 with no confirmed heir in its fall campaign, while Roger Vivier, outside Lyst's top 20, put two famous daughters in one shot.

  • No. 1: Roger Vivier fall winter 2026 campaign
  • 10 places

01Final list

The leading AIs built their own top-ten lists independently. Above is one combined result that is easy to check: every place has a reason, the AIs that included it and, where the AIs gave one, a source.

Order: from most to least AI agreement.

A bright badge means this AI put the entry on its list. A dim badge means it did not.

  1. 1

    Roger Vivier fall winter 2026 campaign

    Two actors' daughters, Léonie Cassel and Jaya Harper, share one shot with Zoé Adjani, whom one AI calls Isabelle Adjani's niece. The house still sits outside Lyst's top 20.

    Included it: Claude, ChatGPT, Meta, Gemini, Grok, DeepSeek, Qwen.

    In their lists: Claude: 1 · ChatGPT: 1 · Meta: 1 · Gemini: 1 · Grok: 1 · DeepSeek: 2 · Qwen: 1

    What each AI noted 7
    • Claudeplace 1

      Two of the three faces are heirs (Léonie Cassel and Jaya Harper) and the third is actress Zoé Adjani; the house's Parisian-femininity story suits the casting.

      Source ↗
    • ChatGPTplace 1

      Three young faces, including daughters of Monica Bellucci and Laura Dern, make the family connection part of the Fall 2026 cast.

    • Metaplace 1

      Only house with 2 heirs in one campaign – Léonie Cassel 16 and Jaya Harper 21 front Talon Choc heel, both daughters of Roger Vivier ambassadors

      Source ↗
    • Geminiplace 1

      Creative Director Gherardo Felloni paired 16-year-old Léonie Cassel, Jaya Harper, and Zoé Adjani in a Maison Vivier campaign focused purely on European cinematic heritage.

    • Grokplace 1

      AW26 campaign explicitly built around transmission, casting Léonie Cassel, Jaya Harper and Zoé Adjani together after earlier mother-daughter Icons work.

      Source ↗
    • DeepSeekplace 2

      One campaign, three next-generation faces: Léonie Cassel, Jaya Harper and Zoé Adjani share the 'CHOC' story, giving Roger Vivier one of the highest heir shares of the season.

      Source ↗
    • Qwenplace 1

      A rare anomaly where a single luxury footwear campaign casts three famous heirs simultaneously for one release.

      Source ↗
    7 AIs put it here
  2. 2

    Burberry fall winter 2026 campaign

    Romeo Beckham fronts two 2026 campaigns: 'A Good Sport' and the Winter shoot on the Thames with FKA twigs. A third, with Moses Martin, is reported by one AI only.

    Included it: Claude, Meta, Gemini, Grok, DeepSeek. Did not include: ChatGPT, Qwen.

    In their lists: Claude: 4 · Meta: 3 · Gemini: 9 · Grok: 2 · DeepSeek: 1

    What each AI noted 5
    • Claudeplace 4

      Romeo Beckham and FKA twigs on the Thames, shot by Glen Luchford; Daniel Lee says they carry the energy of London.

      Source ↗
    • Metaplace 3

      Romeo Beckham and FKA Twigs shot by Glen Luchford on Thames – 170-year house uses heir to signal London energy

      Source ↗
    • Geminiplace 9

      Daniel Lee continues weaving British cultural heritage by featuring Iris Law and Rafferty Law across autumnal outerwear and check motifs.

    • Grokplace 2

      Romeo Beckham appears in both the “A Good Sport” fall campaign and the Winter 2026 Thames campaign with FKA Twigs, continuing a multi-year brand relationship.

      Source ↗
    • DeepSeekplace 1

      At least three AW26 campaigns use famous heirs: Romeo Beckham twice and Moses Martin once, plus Lila Moss and Maya Wigram in the seasonal lookbook.

      Source ↗
    5 AIs put it here
  3. 3

    Simkhai fall 2026 campaign

    The season's only mother-daughter ad: Naomi Watts and Kai Schreiber, shot by Mikael Jansson, in their first campaign together.

    Included it: Claude, Meta, Grok, DeepSeek, Qwen. Did not include: ChatGPT, Gemini.

    In their lists: Claude: 5 · Meta: 4 · Grok: 3 · DeepSeek: 6 · Qwen: 2

    What each AI noted 5
    • Claudeplace 5

      A mother-and-daughter campaign built around Naomi Watts and Kai Schreiber.

      Source ↗
    • Metaplace 4

      Only joint mother-daughter campaign – Naomi Watts 57 and daughter Kai Schreiber 17 photographed together by Mikael Jansson

    • Grokplace 3

      First mother-daughter campaign for Naomi Watts and Kai Schreiber in Fall 2026, positioned as proof the clothes work across generations.

      Source ↗
    • DeepSeekplace 6

      The campaign is explicitly a mother-daughter portrait: Naomi Watts and Kai Schreiber share the frame, and it is their first fashion campaign together.

    • Qwenplace 2

      An authentic mother-daughter narrative that bypasses standard nepo-baby casting for a genuine shared editorial moment.

      Source ↗
    5 AIs put it here
  4. 4

    Miu Miu fall winter 2026 campaign

    Second on Lyst in Q2 2026 (demand +30%), and it brought back Hailey Bieber, Stephen Baldwin's daughter. Other heirs one AI named were not confirmed.

    Included it: Claude, ChatGPT, Meta, Gemini, Qwen. Did not include: Grok, DeepSeek.

    In their lists: Claude: 3 · ChatGPT: 8 · Meta: 5 · Gemini: 2 · Qwen: 7

    What each AI noted 5
    • Claudeplace 3

      Hailey Bieber returns to modelling here for the first time since 2021, for the house the Lyst Index put second in Q2 2026.

      Source ↗
    • ChatGPTplace 8

      Fourth on Lyst’s Q1 ranking, Miu Miu’s status signals brand heat, not proof that it cast famous heirs for Fall 2026.

      Source ↗
    • Metaplace 5

      Hailey Bieber reunites with Miu Miu after 2021 – daughter of Stephen Baldwin, niece of Alec Baldwin, defines Baldwin heir lane

      Source ↗
    • Geminiplace 2

      Dominating the top spot of the Lyst Index, Miuccia Prada built her Fall-Winter narrative by pairing Sunday Rose Kidman-Urban with Ever Anderson and Lila Moss.

      Source ↗
    • Qwenplace 7

      Intellectual youth casting that features Eddie Murphy's daughter on the runway, supporting the house's academic-chic theme.

      Source ↗
    5 AIs put it here
  5. 5

    Zadig & Voltaire fall 2026 campaign

    Lila Moss is the face of fall 2026, seven years after her mother Kate fronted the brand's 2019 fall campaign. It is the season's cleanest handover.

    Included it: Claude, Meta, Grok, DeepSeek. Did not include: ChatGPT, Gemini, Qwen.

    In their lists: Claude: 2 · Meta: 2 · Grok: 4 · DeepSeek: 5

    What each AI noted 4
    • Claudeplace 2

      Lila Moss is the new muse 7 years after her mother Kate fronted the brand's 2019 fall campaign, under a new creative director, Dan Sablon.

      Source ↗
    • Metaplace 2

      Lila Moss is new muse for Fall 2026 – mother Kate Moss fronted same brand Fall 2019, cleanest legacy handover

      Source ↗
    • Grokplace 4

      Lila Moss named ambassador and faces the Fall 2026 campaign at the founder’s Hôtel Château Voltaire, seven years after Kate’s campaign.

      Source ↗
    • DeepSeekplace 5

      Lila Moss follows Kate Moss into the same brand: Kate fronted Zadig & Voltaire's Fall 2019 campaign, and Lila now fronted Fall 2026.

    4 AIs put it here
  6. 6

    Dior fall winter 2026 campaign

    Third on Lyst, but its heir, Deva Cassel, appears in a Holiday 2026 campaign that outlets disagree on counting as fall–winter. A claim about Sunday Rose is unconfirmed.

    Included it: Claude, ChatGPT, Meta, DeepSeek. Did not include: Gemini, Grok, Qwen.

    In their lists: Claude: 8 · ChatGPT: 7 · Meta: 6 · DeepSeek: 3

    What each AI noted 4
    • Claudeplace 8

      Third on the Lyst Index in Q2 2026; Deva Cassel is reported as an ambassador, but I found no confirmed heir in a Dior FW26 campaign.

      Source ↗
    • ChatGPTplace 7

      Dior ranked third on Lyst’s Q1 list, but the available Fall campaign roundup does not make a documented heir-casting case for it.

      Source ↗
    • Metaplace 6

      Deva Cassel joins Anya Taylor-Joy in The Sweet Atelier of Dreams at 30 Montaigne – Dior Beauty uses second-gen Bellucci face

      Source ↗
    • DeepSeekplace 3

      Sunday Rose is one of four named faces in Dior's AW26–27 campaign, placing a celebrity heir inside a Jonathan Anderson 'Dior clique' rather than at its centre.

      Source ↗
    4 AIs put it here
  7. 7

    Givenchy winter 2026 campaign

    Kaia Gerber is one of five women in Sarah Burton's Croatia campaign, shot by Juergen Teller, beside Eva Herzigova. The heir is part of the cast, not the headline.

    Included it: Meta, Grok, DeepSeek. Did not include: Claude, ChatGPT, Gemini, Qwen.

    In their lists: Meta: 7 · Grok: 7 · DeepSeek: 4

    What each AI noted 3
    • Metaplace 7

      Kaia Gerber returns as face of Sarah Burton's Givenchy shot by Juergen Teller in Croatia – extended family concept

      Source ↗
    • Grokplace 7

      Kaia Gerber’s Winter 2026 campaign imagery deliberately echoes her mother’s earlier fitness and advertising look.

      Source ↗
    • DeepSeekplace 4

      Kaia Gerber is one of five women in Sarah Burton's Croatian-coast campaign — a 'family' of models rather than a solo heir booking.

    3 AIs put it here
  8. 8

    DKNY fall 2026 campaign

    Both faces are heirs, Iris Law and Amelia Gray, the highest share here. It reads as a bet on familiar surnames, and only a social post confirms the casting.

    Included it: DeepSeek, Qwen. Did not include: Claude, ChatGPT, Meta, Gemini, Grok.

    In their lists: DeepSeek: 8 · Qwen: 5

    What each AI noted 2
    • DeepSeekplace 8

      Two famous daughters share the campaign: Iris Law and Amelia Gray are billed as 'twin muses' in DKNY's Fall 2026 New York story.

    • Qwenplace 5

      Nostalgic 90s casting that relies on the offspring of Jude Law and Lisa Rinna to revive the brand's downtown heritage.

      Source ↗
    2 AIs put it here
  9. 9

    Gucci fall 2026 campaign

    Demna's first 'La Famiglia' campaign includes Amelia Gray, Lisa Rinna's daughter (one source). Gucci was fifth on Lyst in Q1 2026.

    Included it: ChatGPT, Meta. Did not include: Claude, Gemini, Grok, DeepSeek, Qwen.

    In their lists: ChatGPT: 9 · Meta: 8

    What each AI noted 2
    • ChatGPTplace 9

      Fifth in Lyst Q1 2026, Gucci’s 2026 campaign coverage includes Kate Moss, but the source identifies her as a model rather than an heir.

      Source ↗
    • Metaplace 8

      Demna's first Gucci campaign frames Fall/Winter 2026 as portrait of wider fashion family with Kate Moss and Amelia Gray

      Source ↗
    2 AIs put it here
  10. 10

    Mugler fall winter 2026 campaign

    Vivian Jenna Wilson, Elon Musk's daughter, steps into Mugler's fall–winter 2026 campaign. One source, a social post; it reads as a bold publicity move.

    Included it: Qwen. Did not include: Claude, ChatGPT, Meta, Gemini, Grok, DeepSeek.

    In their lists: Qwen: 3

    What each AI noted 1
    • Qwenplace 3

      A bold, subversive publicity move that aligns perfectly with the house's avant-garde history of casting unconventional figures.

    1 AIs put it here
    no source given

More about the top three ↓

02More about the top three

The ranking is above. Here is more about the three places at the top: what they are, why they are here, and what is worth knowing.

The three are not counted the same way: Vivier has two heirs in one shot, Burberry has one heir in two campaigns, and Simkhai has one mother-daughter pair.

1Roger Vivier fall winter 2026 campaign

No. 1 — Roger Vivier fall winter 2026 campaign. On the lists of 7 of 7 AIs; median place there: 1. Most AIs ranked it first because one shot holds two famous actors' daughters, and the campaign is built around passing things down.

Did you know

  • Jaya Harper's first brand campaign was also for Roger Vivier. At 19 she appeared with her mother, Laura Dern, in the house's Mother's Day project, so the fall shot is not her debut with the brand.

    Source ↗ ✓ confirmed by several AIs
What it is
A shoe house's fall campaign with three young faces around its Talon Choc heel.
Its edge
Puts two heirs in a single shot, which neither of the other two does.
Who should know
Useful for anyone curious how fashion uses famous families to sell a classic design.
  • Famous heirs cast2 heirs in one shot
Why it is here
  • The Fall 2026 campaign puts 3 young women in the same story: Léonie Cassel, Jaya Harper, and Zoé Adjani. Two are daughters of famous actors; Adjani is Isabelle Adjani’s niece. — (voice only)

  • The campaign centers on the Talon Choc heel, introduced in 1959. That gives the three young cast members a clear link to a house design with a long history. — (voice only)

History
  • After Roger Vivier died in 1998, the business closed. Tod’s owner Diego Della Valle bought the brand and revived it in 2003, taking it from a Paris shoemaker to an international luxury label. — (voice only)

Keep in mind
  • Léonie Cassel is 16, yet she already has an October Numéro cover and opened a Dolce & Gabbana show in July. So she is a rising model as well as an heir, which blurs the line.

Where to go further
  • Open this Roger Vivier Mother's Day campaign with Laura Dern and her daughter Jaya Harper. Look at how the shoe stays the center of each frame, then compare it with the fall 2026 shot.

Compare the top three ↓

2Burberry fall winter 2026 campaign

No. 2 — Burberry fall winter 2026 campaign. On the lists of 5 of 7 AIs; median place there: 3. The AIs put it second because Romeo Beckham fronts two of its campaigns, so he is a returning face, not a one-time guest.

Did you know

  • FKA twigs did more than pose for Burberry's winter campaign. She also supplied the soundtrack for the runway show it followed, held indoors at Old Billingsgate Market. The campaign then moved outside to the River Thames.

What it is
A British house whose 2026 campaigns star Romeo Beckham, once with FKA twigs.
Its edge
Casts the same heir twice, which gives him a bigger role than the others.
Who should know
Useful for anyone who wants to see how a brand keeps the same famous face in its story.
  • Famous heirs castRomeo Beckham in 2 campaigns
Why it is here
  • Romeo Beckham fronts 2 Burberry campaigns in 2026: “A Good Sport” and the Winter campaign with FKA twigs. The repeat casting gives him a larger role than a one-off appearance. — (voice only)

History
  • In 1997 Burberry’s profits fell from £62m to £25m, and the brand was seen as outdated. New CEO Rose Marie Bravo began a turnaround, tightening control of licensing and distribution and rebuilding its luxury image. — (voice only)

Keep in mind
  • One review calls the London landmarks a risk: "There is, admittedly, a familiar danger in deploying Parliament, Tower Bridge and the Thames for a Burberry campaign." It says the photos could be less obvious.

Where to go further
  • Read this Complex piece on the Romeo Beckham and FKA twigs Burberry winter 2026 campaign. Start with the Thames photos at night, where the city landmarks do much of the storytelling.

DeepSeek put it first. What they saw in it
  • DeepSeek: At least three AW26 campaigns use famous heirs: Romeo Beckham twice and Moses Martin once, plus Lila Moss and Maya Wigram in the seasonal lookbook.

Compare the top three ↓

3Simkhai fall 2026 campaign

No. 3 — Simkhai fall 2026 campaign. On the lists of 5 of 7 AIs; median place there: 4. The AIs placed it third because it is the only mother-daughter ad of the season, though it has just one heir pair.

Did you know

  • Kai Schreiber, 17, only made her runway debut in Valentino's Fall 2025 show. Since then she has walked for Calvin Klein, Fendi, Celine and Jean Paul Gaultier, so this Simkhai campaign came quickly.

What it is
A New York label's fall ad with Naomi Watts and her daughter Kai Schreiber.
Its edge
Shows a real parent and child together, their first campaign as a pair.
Who should know
Useful for anyone curious about nepo-baby talk, since the heirs are only part of the cast.
  • Famous heirs cast1 mother-daughter pair
Why it is here
  • This is Naomi Watts and Kai Schreiber’s first campaign together. Schreiber was 17 when they fronted Simkhai’s Fall 2026 campaign, making the mother-daughter link central to the casting. — (voice only)

  • The campaign has 6 named people in total: Watts and Schreiber plus Malcolm McRae, Sage Elsesser, Awar Odhiang, and Betsy Gaghan. The family pairing is part of a wider cast, rather than the whole campaign. — (voice only)

    Source ↗ ✓ confirmed by several AIs
History
  • In 2015, Jonathan Simkhai won the CFDA/Vogue Fashion Fund, a turning point that helped his young label gain wider recognition. He had founded it in 2010. — (voice only)

Keep in mind
  • Kai's father, Liev Schreiber, has answered critics who call her a "nepo baby". He asked whether a child of a professional actor has a choice about the world they grow up in.

Where to go further
  • Read this Simkhai casting report on Naomi Watts and Kai Schreiber. Look first at how the mother-daughter pairing is framed next to the other models, then check the fall palette in the collection.

Compare the top three ↓

The top three side by side

Roger Vivier fall winter 2026 campaignBurberry fall winter 2026 campaignSimkhai fall 2026 campaign
In the AIs' lists7 / 75 / 75 / 7
Famous heirs cast2 heirs in one shotRomeo Beckham in 2 campaigns1 mother-daughter pair
Put first byClaude, ChatGPT, Meta, Gemini, Grok, QwenDeepSeek—

Places with the same number of AIs are ordered by their average place in the AIs' own lists.

03Worth knowing

What the AIs noticed while building the list.

Chanel, No. 1 on Lyst, has no confirmed heir in its fall 2026 campaign. Most houses that cast heirs sit outside Lyst's top three.

Noticed by:
Included it: Claude, Grok, DeepSeek. Did not include: ChatGPT, Meta, Gemini, Qwen.
Source ↗

Burberry ran the most heir campaigns but ranks only around No. 8 on Lyst, so casting volume did not buy top desirability.

Noticed by:
Included it: DeepSeek. Did not include: Claude, ChatGPT, Meta, Gemini, Grok, Qwen.
Source ↗

Roger Vivier uses heir and mother-daughter casting again and again: Dern and Harper in 2024, the Clevelands in 2024, and now Cassel and Harper.

Noticed by:
Included it: Grok. Did not include: Claude, ChatGPT, Meta, Gemini, DeepSeek, Qwen.
Source ↗

No house's share of heir campaigns can be computed exactly, because no source publishes a full list of each house's campaigns.

Noticed by:
Included it: ChatGPT, Grok. Did not include: Claude, Meta, Gemini, DeepSeek, Qwen.
Source ↗

Lyst changed its method in Q1 2026, so this year's ranks do not compare directly with older editions.

Noticed by:
Included it: ChatGPT, Meta. Did not include: Claude, Gemini, Grok, DeepSeek, Qwen.
Source ↗

04How we counted

In plain words, no formulas.

1The question

Top 10 Luxury Houses Casting Famous Heirs in Fall–Winter 2026 Campaigns

2Why this topic

It puts two separate facts side by side for the first time: which houses rely on famous heirs, and whether shoppers want those houses more.

3Where it applies

Global, luxury fashion, autumn–winter 2026–2027 season

4What we looked at

  • Number of 2026 campaigns that feature the child of a celebrity or fashion figure
  • Share of the house's 2026 campaigns that use heirs instead of professional models
  • Brand desirability over the same period
  • Editorial view of whether the casting tells a considered brand story or is a quick publicity move
  • Models.com campaign listings — Who appears in each house's seasonal campaigns; it does not tag family background
  • Lyst Index — Quarterly ranking of brand heat from shopper search and purchase data (Desire, Demand, Discovery since Q1 2026)
  • Lyst Index Q2 2026 (via Milano Finanza) — Q2 2026 ranking: Chanel, Miu Miu, Dior, Saint Laurent, then Gucci and Prada
  • The Zoe Report and W Magazine fall 2026 roundups — Celebrities and celebrity children in about 25 houses' FW26 campaigns

5Who ranked

The leading AIs, each building its own list of ten independently and naming a source for every place: Claude, ChatGPT, Meta, Gemini, Grok, DeepSeek, Qwen.

6How the places were set

The same entry written differently by different AIs was counted as one. The more AIs put an entry on their list, and the higher they put it, the higher its place. "AI agreement" shows how many of the AIs had it on their own list. Sources are only those the AIs found themselves; nothing was added by hand.

05Each AI's own list

🇺🇸 Claude10 places · 3 notes

The same question, answered by Claude alone. The final list above combines all the AIs.

  1. 1
    Roger Vivier (Fall/Winter 2026–27)

    Two of the three faces are heirs (Léonie Cassel and Jaya Harper) and the third is actress Zoé Adjani; the house's Parisian-femininity story suits the casting.

    Source ↗
  2. 2
    Zadig & Voltaire (Fall 2026)

    Lila Moss is the new muse 7 years after her mother Kate fronted the brand's 2019 fall campaign, under a new creative director, Dan Sablon.

    Source ↗
  3. 3
    Miu Miu (Fall/Winter 2026)

    Hailey Bieber returns to modelling here for the first time since 2021, for the house the Lyst Index put second in Q2 2026.

    Source ↗
  4. 4
    Burberry (Winter 2026)

    Romeo Beckham and FKA twigs on the Thames, shot by Glen Luchford; Daniel Lee says they carry the energy of London.

    Source ↗
  5. 5
    Jonathan Simkhai (Fall 2026)

    A mother-and-daughter campaign built around Naomi Watts and Kai Schreiber.

    Source ↗
  6. 6
    JW Anderson (Fall 2026)

    Dree Hemingway, from the Hemingway acting family, appears next to Nick Delli Santi. I did not verify the family link beyond general knowledge.

    Source ↗
  7. 7
    Chloé

    Apple Martin's earlier Chloé à la Plage 2026 campaign drew an access debate; Chloé's FW26 campaign cast models only, and the house was up three places on Lyst.

    Source ↗
  8. 8
    Dior

    Third on the Lyst Index in Q2 2026; Deva Cassel is reported as an ambassador, but I found no confirmed heir in a Dior FW26 campaign.

    Source ↗
  9. 9
    Calvin Klein

    Sunday Rose Kidman-Urban's New York runway walk drew public criticism; the FW26 campaign itself stars Sadie Sink and Tate McRae.

    Source ↗
  10. 10
    Fendi

    Its #MeandMyPeekaboo series is built around famous families (Kate and Lila Moss in 2024), but the Zoe Report lists its FW26 campaign as models only.

    Source ↗

What Claude noticed

At Roger Vivier, 2 of 3 named faces are heirs. Léonie Cassel's casting was announced October 20, 2026, when both her parents shared it.

The top Lyst brand, Chanel, has no confirmed heir in its fall 2026 eyewear campaign; the houses that cast heirs are mostly outside the top three.

Sunday Rose Kidman-Urban's Calvin Klein runway walk set off a backlash about her qualifications, while the Miu Miu return of Hailey Bieber drew less debate.

🇺🇸 ChatGPT10 places · 3 notes

The same question, answered by ChatGPT alone. The final list above combines all the AIs.

  1. 1
    Roger Vivier

    Three young faces, including daughters of Monica Bellucci and Laura Dern, make the family connection part of the Fall 2026 cast.

  2. 2
    GapStudio

    Its Fall 2025 campaign made the mother–daughter idea explicit; it is a useful recent benchmark, but outside the requested 2026 season.

    Source ↗
  3. 3
    Fendi

    The Fall/Winter 2026 campaign puts Monica Bellucci and Yara Shahidi together around the Peekaboo bag, but the coverage does not establish a celebrity-heir casting.

    Source ↗
  4. 4
    Louis Vuitton

    Its Fall/Winter 2026 campaign appears among ELLE’s season highlights, but the cited coverage does not identify an heir-led cast.

    Source ↗
  5. 5
    Chanel

    Chanel was number one in Lyst’s Q1 2026 heat ranking, though that is a shopping and attention index, not a verdict on its Fall cast.

    Source ↗
  6. 6
    Saint Laurent

    A Q1 Lyst second-place brand is also among ELLE’s Fall 2026 campaign stories, but its cited cast centers on performers and a model.

    Source ↗
  7. 7
    Dior

    Dior ranked third on Lyst’s Q1 list, but the available Fall campaign roundup does not make a documented heir-casting case for it.

    Source ↗
  8. 8
    Miu Miu

    Fourth on Lyst’s Q1 ranking, Miu Miu’s status signals brand heat, not proof that it cast famous heirs for Fall 2026.

    Source ↗
  9. 9
    Gucci

    Fifth in Lyst Q1 2026, Gucci’s 2026 campaign coverage includes Kate Moss, but the source identifies her as a model rather than an heir.

    Source ↗
  10. 10
    Prada

    Prada’s Fall campaign is described as cinematic, with Hunter Schafer and Troye Sivan starring; the available report does not frame them as heirs.

    Source ↗

What ChatGPT noticed

Lyst’s Q1 2026 top three were Chanel, Saint Laurent, and Dior, but the index measures online brand heat, not campaign casting or sales alone.

ELLE’s Fall/Winter campaign roundup highlights celebrity-led storytelling across Fendi, Saint Laurent, Prada, and other houses, illustrating that fame in a campaign does not automatically mean heir casting.

Models.com lists many 2026 campaigns, but its public campaign archive does not provide a published percentage of each house’s campaigns featuring celebrity children.

🇺🇸 Meta10 places · 3 notes

The same question, answered by Meta alone. The final list above combines all the AIs.

  1. 1
    Roger Vivier Fall Winter 2026

    Only house with 2 heirs in one campaign – Léonie Cassel 16 and Jaya Harper 21 front Talon Choc heel, both daughters of Roger Vivier ambassadors

    Source ↗
  2. 2
    Zadig & Voltaire Fall 2026

    Lila Moss is new muse for Fall 2026 – mother Kate Moss fronted same brand Fall 2019, cleanest legacy handover

    Source ↗
  3. 3
    Burberry Fall 2026

    Romeo Beckham and FKA Twigs shot by Glen Luchford on Thames – 170-year house uses heir to signal London energy

    Source ↗
  4. 4
    Simkhai Fall 2026

    Only joint mother-daughter campaign – Naomi Watts 57 and daughter Kai Schreiber 17 photographed together by Mikael Jansson

  5. 5
    Miu Miu Fall Winter 2026

    Hailey Bieber reunites with Miu Miu after 2021 – daughter of Stephen Baldwin, niece of Alec Baldwin, defines Baldwin heir lane

    Source ↗
  6. 6
    Dior Holiday 2026

    Deva Cassel joins Anya Taylor-Joy in The Sweet Atelier of Dreams at 30 Montaigne – Dior Beauty uses second-gen Bellucci face

    Source ↗
  7. 7
    Givenchy Winter 2026

    Kaia Gerber returns as face of Sarah Burton's Givenchy shot by Juergen Teller in Croatia – extended family concept

    Source ↗
  8. 8
    Gucci Fall 2026 La Famiglia

    Demna's first Gucci campaign frames Fall/Winter 2026 as portrait of wider fashion family with Kate Moss and Amelia Gray

    Source ↗
  9. 9
    Frame Fall 2026

    Kendall Jenner topless for Frame Fall 2026 – Jenner family 160,277,017 combined followers makes most-searched heir casting

    Source ↗
  10. 10
    Fendi Fall Winter 2026 My Peekaboo

    Monica Bellucci fronts Fendi Peekaboo with Yara Shahidi, Valeria Golino, Tang Yan – mother now campaigns while daughters campaign for Roger Vivier and Dior

    Source ↗

What Meta noticed

Roger Vivier is only Fall/Winter 2026 house with two celebrity daughters in same image – 16-year-old Léonie Cassel and 21-year-old Jaya Harper – both daughters of previous house ambassadors

Lyst Q1 2026 shows Chanel at No.1 and Gucci back in top 5 – same quarter Burberry, Miu Miu and Givenchy used heirs, suggesting desirability and heir casting moved together

The Zoe Report notes Hailey Bieber first worked with Miu Miu in 2021 and reunites Fall 2026 – longest continuous heir-brand relationship in this list

🇺🇸 Gemini10 places · 1 notes

The same question, answered by Gemini alone. The final list above combines all the AIs.

  1. 1
    Roger Vivier

    Creative Director Gherardo Felloni paired 16-year-old Léonie Cassel, Jaya Harper, and Zoé Adjani in a Maison Vivier campaign focused purely on European cinematic heritage.

  2. 2
    Miu Miu

    Dominating the top spot of the Lyst Index, Miuccia Prada built her Fall-Winter narrative by pairing Sunday Rose Kidman-Urban with Ever Anderson and Lila Moss.

    Source ↗
  3. 3
    Dolce & Gabbana

    No house relies more consistently on dynastic Italian casting, keeping Deva Cassel as the primary face of its ready-to-wear and beauty divisions.

  4. 4
    Chanel

    Maintaining Karl Lagerfeld's legacy of muses, Chanel anchors Fall-Winter 2026 storytelling around French-American heir Lily-Rose Depp and Margaret Qualley.

  5. 5
    Saint Laurent

    Anthony Vaccarello cast Lennon Gallagher and Zoé Kravitz to maintain the house's smoky Parisian rock-royalty aesthetic for Fall-Winter 2026.

  6. 6
    Marc Jacobs

    Blending 1990s grunge history with modern virality, Marc Jacobs placed Lila Moss and Frances Bean Cobain at the center of seasonal collection campaigns.

  7. 7
    Versace

    Donatella Versace frequently enlists Kaia Gerber and Maya Hawke, pairing Hollywood lineages with high-octane Milanese luxury.

  8. 8
    Prada

    Miuccia Prada and Raf Simons selected Maya Hawke to front accessories storytelling, balancing cinema-pedigree appeal with intellectual minimalism.

  9. 9
    Burberry

    Daniel Lee continues weaving British cultural heritage by featuring Iris Law and Rafferty Law across autumnal outerwear and check motifs.

  10. 10
    Celine

    The house relies on understated West Coast and indie-rock royalty, enlisting Kaia Gerber and Presley Gerber in razor-sharp monochrome campaigns.

What Gemini noticed

Houses with high Lyst Index scores, like Miu Miu and Prada, integrate famous heirs into broader thematic concepts alongside established actors and models, whereas houses seeking immediate viral traction often feature them in solo studio headshots.

🇺🇸 Grok10 places · 3 notes

The same question, answered by Grok alone. The final list above combines all the AIs.

  1. 1
    Roger Vivier

    AW26 campaign explicitly built around transmission, casting Léonie Cassel, Jaya Harper and Zoé Adjani together after earlier mother-daughter Icons work.

    Source ↗
  2. 2
    Burberry

    Romeo Beckham appears in both the “A Good Sport” fall campaign and the Winter 2026 Thames campaign with FKA Twigs, continuing a multi-year brand relationship.

    Source ↗
  3. 3
    Simkhai

    First mother-daughter campaign for Naomi Watts and Kai Schreiber in Fall 2026, positioned as proof the clothes work across generations.

    Source ↗
  4. 4
    Zadig & Voltaire

    Lila Moss named ambassador and faces the Fall 2026 campaign at the founder’s Hôtel Château Voltaire, seven years after Kate’s campaign.

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  5. 5
    Intimissimi (via Klum pairing)

    Ongoing multi-year mother-daughter franchise with Heidi and Leni that extends into FW collections including Ultralight with Cashmere.

    Source ↗
  6. 6
    Fendi

    Prior mother-daughter work with Kate and Lila Moss on Peekaboo continues the house’s habit of pairing generations.

    Source ↗
  7. 7
    Givenchy

    Kaia Gerber’s Winter 2026 campaign imagery deliberately echoes her mother’s earlier fitness and advertising look.

    Source ↗
  8. 8
    Mango

    Kaia Gerber fronts the glamorous Party collection campaign, continuing the brand’s use of high-profile next-gen faces.

    Source ↗
  9. 9
    Ferragamo

    Holiday 2026 campaign centers real family groupings (including Joan Chen with daughter Audrey Hui) under Kris Jenner’s narrative direction.

    Source ↗
  10. 10
    Victoria’s Secret

    2026 show and surrounding campaigns feature multiple next-generation names including Amelia Gray, Iris Law and Hadid sisters.

    Source ↗

What Grok noticed

Houses with a clear generational or transmission story (Roger Vivier, Simkhai, Zadig & Voltaire) receive more favorable editorial framing than pure celebrity drops.

Lyst Index leaders (Chanel, Miu Miu, Saint Laurent) are less dependent on heir casting, while mid-tier and heritage accessories houses lean into it more visibly.

Several 2026 campaigns deliberately avoid matching outfits so mother and daughter read as distinct professionals rather than twins.

🇨🇳 DeepSeek10 places · 3 notes

The same question, answered by DeepSeek alone. The final list above combines all the AIs.

  1. 1
    Burberry — autumn–winter 2026

    At least three AW26 campaigns use famous heirs: Romeo Beckham twice and Moses Martin once, plus Lila Moss and Maya Wigram in the seasonal lookbook.

    Source ↗
  2. 2
    Roger Vivier — autumn–winter 2026–2027

    One campaign, three next-generation faces: Léonie Cassel, Jaya Harper and Zoé Adjani share the 'CHOC' story, giving Roger Vivier one of the highest heir shares of the season.

    Source ↗
  3. 3
    Dior — autumn–winter 2026–2027

    Sunday Rose is one of four named faces in Dior's AW26–27 campaign, placing a celebrity heir inside a Jonathan Anderson 'Dior clique' rather than at its centre.

    Source ↗
  4. 4
    Givenchy — autumn–winter 2026

    Kaia Gerber is one of five women in Sarah Burton's Croatian-coast campaign — a 'family' of models rather than a solo heir booking.

  5. 5
    Zadig & Voltaire — autumn–winter 2026–2027

    Lila Moss follows Kate Moss into the same brand: Kate fronted Zadig & Voltaire's Fall 2019 campaign, and Lila now fronted Fall 2026.

  6. 6
    Simkhai — Fall 2026

    The campaign is explicitly a mother-daughter portrait: Naomi Watts and Kai Schreiber share the frame, and it is their first fashion campaign together.

  7. 7
    Tommy Hilfiger — Fall 2026

    Romeo Beckham is the sole star of 'Always Denim', a Fall 2026 campaign that puts a famous heir at the centre of a denim push rather than in a family portrait.

  8. 8
    DKNY — Fall 2026

    Two famous daughters share the campaign: Iris Law and Amelia Gray are billed as 'twin muses' in DKNY's Fall 2026 New York story.

  9. 9
    Chloé — 2026

    Apple Martin's Chloé à la Plage campaign is a pre-Fall/summer story, not the main FW26 campaign, but it is the highest-profile luxury-heir casting of the year.

  10. 10
    Chanel — 2026

    Lily-Rose Depp appears in Chanel's Spring/Summer 2026 eyewear campaign alongside Nicole Kidman and Pedro Pascal, but not in the house's main FW26 campaign.

What DeepSeek noticed

Burberry used at least three AW26 campaign releases with famous heirs — more than any other luxury house measured here — while its Lyst rank was only No. 8, suggesting casting volume did not translate into top-tier desirability.

Roger Vivier's FW26 campaign pairs two celebrity daughters (Léonie Cassel and Jaya Harper) with Zoé Adjani, giving it one of the highest heir shares of the season despite not appearing in the Lyst top 20.

Dior and Chanel, the two most desirable brands in the Lyst Index, used heirs sparingly in FW26: Sunday Rose is one of four faces in Dior's campaign, and Lily-Rose Depp's Chanel campaign is SS26 eyewear, not the main FW26 line.

🇨🇳 Qwen10 places · 3 notes

The same question, answered by Qwen alone. The final list above combines all the AIs.

  1. 1
    Roger Vivier FW 2026

    A rare anomaly where a single luxury footwear campaign casts three famous heirs simultaneously for one release.

    Source ↗
  2. 2
    Simkhai Fall/Winter 2026

    An authentic mother-daughter narrative that bypasses standard nepo-baby casting for a genuine shared editorial moment.

    Source ↗
  3. 3
    Mugler Fall/Winter 2026

    A bold, subversive publicity move that aligns perfectly with the house's avant-garde history of casting unconventional figures.

  4. 4
    Desigual Fall/Winter 2026

    Leveraging Elon Musk's media controversy for a 'Born to Disobey' narrative that fits the brand's loud, rebellious aesthetic.

    Source ↗
  5. 5
    DKNY Fall/Winter 2026

    Nostalgic 90s casting that relies on the offspring of Jude Law and Lisa Rinna to revive the brand's downtown heritage.

    Source ↗
  6. 6
    Loewe Fall/Winter 2026 Precollection

    A considered intellectual casting of Ethan Hawke's son that aligns with the house's current art-world focus.

    Source ↗
  7. 7
    Miu Miu Fall/Winter 2026

    Intellectual youth casting that features Eddie Murphy's daughter on the runway, supporting the house's academic-chic theme.

    Source ↗
  8. 8
    Celine Fall 2026

    Artistic heritage alignment by casting the daughter of legendary painter Balthus for Michael Rider's cinematic escape.

    Source ↗
  9. 9
    Jacquemus Le Palmier Campaign

    Mediterranean storytelling that uses Monica Bellucci's daughter to anchor the brand's sun-drenched family narrative.

    Source ↗
  10. 10
    Alexander Wang Fall 2026

    90s supermodel nostalgia that features Veronica Webb's daughter, bridging the gap between eras without feeling forced.

    Source ↗

What Qwen noticed

Roger Vivier's FW26 campaign is an anomaly, casting three famous heirs simultaneously for a single luxury footwear release.

Saint Laurent overtook Miu Miu to claim the #1 spot on the Lyst Index for Q3 2026, despite Miu Miu's heavy investment in casting Eddie Murphy's daughter on its runways.

Vivian Jenna Wilson became the first transgender heir of a billionaire to front dual Fall/Winter 2026 campaigns for both Mugler and Desigual.