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Poly Rating · from the trend of the day

Victoria Secret Show Ratings: Bra Price vs Viewers by Year

The most-watched night and the priciest night per viewer were different years: 2001 drew 12.3M Americans for a $12.5M bra, but in 2005 a bra with the same $12.5M price went out to just 8.86M, about $1,411 of jewels per thousand viewers.

  • No. 1: 2003 Victoria's Secret Fashion Show (Very Sexy Bra)
  • 10 places

01Final list

The leading AIs each built their own list of ten independently. Here is one result that is easy to check: every place has a reason, a source, and the list of AIs that included it.

Order: from most to least AI agreement.

A bright badge means this AI put the entry on its list. A dim badge means it did not.

  1. 1

    2003 Victoria's Secret Fashion Show (Very Sexy Bra)

    Heidi Klum's $11M set and 9.44M viewers come to about $1,165 per thousand. The '3.5' sometimes quoted for 2003 is a UPN repeat's viewers, not the 18–49 rating.

    Included it: Claude, ChatGPT, Grok, Gemini, Wenxin.

    In their lists: Claude: 2 · ChatGPT: 4 · Grok: 2 · Gemini: 6 · Wenxin: 8

    What each AI noted 5
    • Claudeplace 2

      $11M and 9.44M viewers: the Guinness-certified (per Mouawad) bra had a large audience.

      Source ↗
    • ChatGPTplace 4

      At $11M and 9.44M viewers, its ratio is about $1,165 per thousand viewers.

    • Grokplace 2

      Heidi Klum's $11 million set and 9.44 million viewers land at about $1,165 per thousand, with a 3.8 rating in adults 18–49.

      Source ↗
    • Geminiplace 6

      Heidi Klum wore the $11M Very Sexy Fantasy Bra with giant feathered wings before 9.4M viewers, generating $1,170 per thousand viewers.

    • Wenxinplace 8

      8.4M US viewers saw the 10M Mouawad Very Sexy Fantasy Bra, delivering a near-record value per thousand viewers

    5 AIs put it here
  2. 2

    2013 Victoria's Secret Fashion Show (Royal Fantasy Bra)

    Candice Swanepoel's $10M bra met 9.71M–9.72M viewers, about $1,029 per thousand. It was the only $10M bra after 2005.

    Included it: Claude, ChatGPT, Grok, Gemini, Wenxin.

    In their lists: Claude: 3 · ChatGPT: 5 · Grok: 3 · Gemini: 2 · Wenxin: 2

    What each AI noted 5
    • Claudeplace 3

      A $10M bra in front of 9.72M viewers, the only peak-price year after 2005.

      Source ↗
    • ChatGPTplace 5

      The $10M bra was paired with 9.71M viewers; the previous year had a 6% higher 18–49 rating despite fewer total viewers.

    • Grokplace 3

      Candice Swanepoel's $10 million Royal Fantasy Bra met 9.72 million viewers, about $1,029 per thousand, on one of the last big CBS nights.

      Source ↗
    • Geminiplace 2

      A dominant 9.72M viewers and a 3.4 adult demo saw Candice Swanepoel's $10M Royal Fantasy Bra, clocking $1,029 per thousand viewers.

    • Wenxinplace 2

      9.71M US viewers saw the 10M Royal Fantasy Bra, one of the highest-rated 2010s TV broadcasts

    5 AIs put it here
  3. 3

    2001 Victoria's Secret Fashion Show (Heavenly Star Bra, ABC)

    The biggest TV audience ever, 12.3M (12.4M preliminary), watched Guinness's $12.5M record bra, yet it ranks only fourth at about $1,016 per thousand.

    Included it: Claude, ChatGPT, Grok, Gemini, Wenxin.

    In their lists: Claude: 4 · ChatGPT: 2 · Grok: 4 · Gemini: 1 · Wenxin: 1

    What each AI noted 5
    • Claudeplace 4

      The biggest audience ever (12.4M) met the Guinness-record bra, about $1,000 per 1,000 viewers.

      Source ↗
    • ChatGPTplace 2

      The $12.5M debut-show bra met an estimated 12.4M viewers, the highest documented broadcast audience in this set.

      Source ↗
    • Grokplace 4

      The biggest US audience of the TV era, 12.30 million, watched a $12.5 million bra and still ranks fourth in jewels per thousand.

      Source ↗
    • Geminiplace 1

      The franchise's network TV peak delivered 12.4M viewers and a $12.5M bra, producing a luxury-to-eyeball ratio of $1,008 per thousand viewers.

    • Wenxinplace 1

      12.3M US TV viewers watched the 12.5M Heavenly Star Bra, the largest single TV audience in the show's history

    5 AIs put it here
  4. 4

    2002 Victoria's Secret Fashion Show (Star of Victoria Bra)

    The second-largest audience of the run, 10.5M, saw a $10M bra: about $952 per thousand, almost tied with the much smaller 2006 night.

    Included it: Claude, ChatGPT, Grok, Gemini, Wenxin.

    In their lists: Claude: 6 · ChatGPT: 10 · Grok: 6 · Gemini: 3 · Wenxin: 7

    What each AI noted 5
    • Claudeplace 6

      $10M and 10.5M viewers: the second-biggest audience of the run, at about $950 per 1,000.

      Source ↗
    • ChatGPTplace 10

      The measured YouTube peak topped 2.5M concurrent viewers, but there is no bra price to divide by that audience.

      Source ↗
    • Grokplace 6

      10.50 million viewers and a $10 million bra come to about $952 per thousand, a near-tie with 2006 on a much larger night.

      Source ↗
    • Geminiplace 3

      CBS took over the broadcast to reach 10.5M viewers with Karolina Kurkova's $10M Star of Victoria, yielding $952 per thousand viewers.

    • Wenxinplace 7

      8.7M US TV viewers watched the 10M Star of Victoria Bra, one of the highest value-per-viewer years ever

    5 AIs put it here
  5. 5

    2014 Victoria's Secret Fashion Show (Dream Angels Bras, London)

    Two $2M bras ($4M together) before 9.29M viewers come to about $431 per thousand. Kept apart, each bra is only about $215.

    Included it: Claude, ChatGPT, Grok, Gemini, Wenxin.

    In their lists: Claude: 9 · ChatGPT: 6 · Grok: 10 · Gemini: 5 · Wenxin: 3

    What each AI noted 5
    • Claudeplace 9

      Two bras at $2M each, shown to 9.29M viewers; the ratio is about $430 per 1,000 if the two are added.

      Source ↗
    • ChatGPTplace 6

      Two $2M bras shared one telecast of 9.1M viewers: about $440K announced per thousand viewers for each bra, or $4M combined.

      Source ↗
    • Grokplace 10

      London put two $2 million bras on one runway — $4 million of jewels — in front of 9.29 million US viewers, about $431 per thousand.

      Source ↗
    • Geminiplace 5

      Staged in London with two $2M Dream Angels bras ($4M total), its 9.29M viewers produced an efficient $431 per thousand viewers.

    • Wenxinplace 3

      9.1M US viewers tuned in for the 2M Dream Angels Fantasy Bra, a steep audience drop from 2013

    5 AIs put it here
  6. 6

    2005 Victoria's Secret Fashion Show (Sexy Splendor Bra)

    A $12.5M bra before 8.86M US viewers is about $1,411 per thousand, the highest of any Nielsen night, though the audience was only fifth-largest.

    Included it: Claude, ChatGPT, Grok, Gemini. Did not include: Wenxin.

    In their lists: Claude: 1 · ChatGPT: 1 · Grok: 1 · Gemini: 4

    What each AI noted 4
    • Claudeplace 1

      $12.5M against 8.9M viewers is about $1,400 of bra per 1,000 viewers, the highest ratio in the TV era.

      Source ↗
    • ChatGPTplace 1

      $12.5M beside about 8.9M viewers works out to roughly $1,404 per thousand viewers.

      Source ↗
    • Grokplace 1

      A $12.5 million bra in front of 8.86 million Americans comes to about $1,411 of announced jewels per thousand viewers, the steepest Nielsen night.

      Source ↗
    • Geminiplace 4

      Gisele Bündchen opened the show in the $12.5M Sexy Splendor before 8.9M viewers, yielding a towering $1,404 per thousand viewers.

    4 AIs put it here
  7. 7

    2006 Victoria's Secret Fashion Show (Hearts on Fire Bra)

    The audience fell to 6.78M and the bra to $6.5M, which still works out to about $959 per thousand viewers.

    Included it: Claude, Grok, Gemini. Did not include: ChatGPT, Wenxin.

    In their lists: Claude: 5 · Grok: 5 · Gemini: 7

    What each AI noted 3
    • Claudeplace 5

      $6.5M over 6.78M viewers, the lowest audience before 2015, but a still-high ratio of about $960 per 1,000.

      Source ↗
    • Grokplace 5

      The audience was down to 6.78 million and the bra to $6.5 million, which still works out to about $959 per thousand viewers.

      Source ↗
    • Geminiplace 7

      Karolina Kurkova's $6.5M Hearts On Fire diamond bra met a declining audience of 6.8M viewers, calculating to $956 per thousand viewers.

    3 AIs put it here
  8. 8

    2016 Victoria's Secret Fashion Show (Bright Night Bra)

    Jasmine Tookes's $3M bra comes to about $443 per thousand on 6.77M viewers, but AP's 7.36M gives $408, which would drop it below 2014.

    Included it: Claude, ChatGPT, Grok. Did not include: Gemini, Wenxin.

    In their lists: Claude: 8 · ChatGPT: 7 · Grok: 9

    What each AI noted 3
    • Claudeplace 8

      $3M and a smaller audience: about $450 per 1,000, with two audience figures on record.

      Source ↗
    • ChatGPTplace 7

      One AP/Nielsen account puts 2016 at 7.36M viewers, against a $3M bra: about $408 per thousand.

      Source ↗
    • Grokplace 9

      Jasmine Tookes's $3 million bra, 6.77 million viewers and a 2.12 rating in adults 18–49: about $443 per thousand.

      Source ↗
    3 AIs put it here
  9. 9

    2007 Victoria's Secret Fashion Show (Holiday Fantasy Set)

    The $4.5M figure covers a five-piece set, not just a bra, before 7.48M viewers: about $602 per thousand.

    Included it: Claude, Grok. Did not include: ChatGPT, Gemini, Wenxin.

    In their lists: Claude: 7 · Grok: 7

    What each AI noted 2
    • Claudeplace 7

      $4.5M for a bra set watched by 7.4M: the ratio falls to about $600.

      Source ↗
    • Grokplace 7

      The $4.5 million figure is a five-piece holiday set, not the bra alone, in front of 7.48 million viewers — about $602 per thousand.

      Source ↗
    2 AIs put it here
  10. 10

    2008 Victoria's Secret Fashion Show (Black Diamond Fantasy Bra)

    Adriana Lima's $5M bra and 8.68M viewers come to about $576 per thousand. Only one compilation gives this pairing.

    Included it: Grok. Did not include: Claude, ChatGPT, Gemini, Wenxin.

    In their lists: Grok: 8

    What each AI noted 1
    • Grokplace 8

      Adriana Lima's $5 million black-diamond bra and 8.68 million viewers come to about $576 per thousand.

      Source ↗
    1 AIs put it here

02Worth knowing

What the AIs noticed while building the list.

From 2001 to 2018 the US audience fell from 12.3M to 3.27M (about −73%), while the bra's price fell from $12.5M to $1M (−92%). The jewels fell faster than the viewers.

Noticed by:
Included it: Claude, ChatGPT, Gemini. Did not include: Grok, Wenxin.
Source ↗

The best 18–49 night was 2011 (a 4.6 rating, 10.39M viewers), but its $2.5M bra comes to only about $241 per thousand. Big crowds came for cheap bras.

Noticed by:
Included it: Claude, Grok. Did not include: ChatGPT, Gemini, Wenxin.
Source ↗

The 2025 YouTube stream peaked at 2,515,931 concurrent viewers and averaged about 1.99M over 1h45. That is a worldwide live count, not a Nielsen average of US viewers.

Noticed by:
Included it: Claude, ChatGPT, Grok, Wenxin. Did not include: Gemini.
Source ↗

The streaming years cannot go on this list. 2024 (2.67M peak across streams, 2.13M on YouTube) and 2025 had no Fantasy Bra, and the 2026 bra has no published audience yet.

Noticed by:
Included it: Claude, ChatGPT, Grok, Gemini. Did not include: Wenxin.
Source ↗

Late-era audience counts disagree: 2016 is 6.67M–7.36M and 2017 is 4.98M–5.37M depending on the source, so their per-viewer ratios move by roughly 10%.

Noticed by:
Included it: Claude, ChatGPT, Grok. Did not include: Gemini, Wenxin.
Source ↗

03Questions people ask

When is the Victoria's Secret show?

The 2026 show was held on Sunday, October 18, 2026, in Los Angeles. The livestream started at 7:30 p.m. ET (4:30 p.m. PT).

Source ↗
Where to watch the Victoria's Secret show?

The 2026 show streamed free on Victoria's Secret's YouTube channel and social accounts. From 2001 to 2018 it aired on ABC or CBS, peaking at 12.3M US viewers.

Source ↗
How to watch the Victoria's Secret Fashion Show?

Open the brand's official YouTube channel. No subscription is needed, and the 2025 stream drew a peak of about 2.5M people watching live at once.

Source ↗
What is the VS Fashion Show viewership?

US TV viewers fell from 12.3M in 2001 to 3.27M in 2018. The 2025 livestream peaked at 2,515,931 concurrent viewers, which is a different kind of count from a Nielsen average.

Source ↗

04How we counted

In plain words, no formulas.

1The question

Top 10 Fantasy Bra Years: The Price on the Runway vs the Size of the Audience

2Why this topic

It joins two tables that are never printed together, jewel values and audience size, so readers can see that the most expensive night and the most watched night are not the same.

3Where it applies

Victoria's Secret Fashion Show: the US network TV years (2001–2018) and the later global livestreams

4What we looked at

  • Announced value of that year's Fantasy Bra
  • US live-plus-same-day TV viewers and adults 18–49 (Nielsen)
  • Live concurrent viewers once the show moved to free streaming
  • Announced value per thousand viewers, with the different counting methods marked
  • SpottedRatings (Nielsen compilation) — US live-plus-same-day viewers and the adults 18–49 rating for each broadcast, 2001–2017
  • Los Angeles Times, citing Nielsen — Next-day checks: 9.71M viewers in 2013 and about 9.1M in 2014, with the 18–49 rating
  • AP via Fox Business — 2018 Nielsen audience: 3.27M viewers and a 0.9 rating in adults 18–49, the lowest of the TV run
  • Streams Charts / Esports Charts — Peak and average concurrent viewers of the free livestreams worldwide. These are not Nielsen averages

5Who ranked

The leading AIs, each building its own list of ten independently and naming a source for every place: Claude, ChatGPT, Grok, Gemini, Wenxin.

6How the places were set

The same entry written differently by different AIs was counted as one. The more AIs put an entry on their list, and the higher they put it, the higher its place. "AI agreement" shows how many of the AIs had it on their own list. Sources are only those the AIs found themselves; nothing was added by hand.

05Each AI's own list

🇺🇸 Claude10 places · 4 notes

The same question, answered by Claude alone. The final list above combines all the AIs.

  1. 1
    2005 Sexy Splendor Fantasy Bra year

    $12.5M against 8.9M viewers is about $1,400 of bra per 1,000 viewers, the highest ratio in the TV era.

    Source ↗
  2. 2
    2003 Very Sexy Fantasy Bra year

    $11M and 9.44M viewers: the Guinness-certified (per Mouawad) bra had a large audience.

    Source ↗
  3. 3
    2013 Royal Fantasy Bra year

    A $10M bra in front of 9.72M viewers, the only peak-price year after 2005.

    Source ↗
  4. 4
    2001 Heavenly Star Bra year (ABC)

    The biggest audience ever (12.4M) met the Guinness-record bra, about $1,000 per 1,000 viewers.

    Source ↗
  5. 5
    2006 Hearts on Fire Diamond Fantasy Bra year

    $6.5M over 6.78M viewers, the lowest audience before 2015, but a still-high ratio of about $960 per 1,000.

    Source ↗
  6. 6
    2002 Star of Victoria Fantasy Bra year

    $10M and 10.5M viewers: the second-biggest audience of the run, at about $950 per 1,000.

    Source ↗
  7. 7
    2007 Holiday Fantasy Bra Set year

    $4.5M for a bra set watched by 7.4M: the ratio falls to about $600.

    Source ↗
  8. 8
    2016 Bright Night Fantasy Bra year

    $3M and a smaller audience: about $450 per 1,000, with two audience figures on record.

    Source ↗
  9. 9
    2014 Dream Angels Fantasy Bras year

    Two bras at $2M each, shown to 9.29M viewers; the ratio is about $430 per 1,000 if the two are added.

    Source ↗
  10. 10
    2017 Champagne Nights Fantasy Bra year

    A $2M bra and 4.98M viewers (5.37M in another report) with a 1.5 rating in adults 18–49.

    Source ↗

What Claude noticed

Audiences fell from 12.4M (2001) to 3.27M (2018), while the bra's announced value fell from $12.5M to $1M. The price fell faster than the audience.

The 2018 show drew 3.27M viewers (a 0.9 rating in adults 18–49) with the cheapest bra of the series, $1M, about $306 per 1,000 viewers.

The audience peaked a second time in 2010–2011 (10.4M and 10.3M), when the bras were only $2–2.5M, so the cheapest bras had some of the biggest crowds.

The streaming-era shows (2024, 2025) have no announced bra value and no Nielsen number. The 2025 peak of 2.5M+ concurrent is a promotional agency claim.

🇺🇸 ChatGPT10 places · 4 notes

The same question, answered by ChatGPT alone. The final list above combines all the AIs.

  1. 1
    2005 Sexy Splendor Fantasy Bra — Gisele Bündchen

    $12.5M beside about 8.9M viewers works out to roughly $1,404 per thousand viewers.

    Source ↗
  2. 2
    2001 Heavenly Star Bra — Heidi Klum

    The $12.5M debut-show bra met an estimated 12.4M viewers, the highest documented broadcast audience in this set.

    Source ↗
  3. 3
    2002 Star of Victoria Fantasy Bra — Karolína Kurková

    A $10M bra next to 10.5M viewers yields about $952 per thousand—more audience than the 2001 debut, per one retrospective compilation.

    Source ↗
  4. 4
    2003 Very Sexy Fantasy Bra — Heidi Klum

    At $11M and 9.44M viewers, its ratio is about $1,165 per thousand viewers.

  5. 5
    2013 Royal Fantasy Bra — Candice Swanepoel

    The $10M bra was paired with 9.71M viewers; the previous year had a 6% higher 18–49 rating despite fewer total viewers.

  6. 6
    2014 Dream Angels Fantasy Bras — Alessandra Ambrosio and Adriana Lima

    Two $2M bras shared one telecast of 9.1M viewers: about $440K announced per thousand viewers for each bra, or $4M combined.

    Source ↗
  7. 7
    2016 Bright Night Fantasy Bra — Jasmine Tookes

    One AP/Nielsen account puts 2016 at 7.36M viewers, against a $3M bra: about $408 per thousand.

    Source ↗
  8. 8
    2017 Champagne Nights Fantasy Bra — Lais Ribeiro

    Its $2M set accompanied about 5M viewers, or $400 per thousand by the nominal-value ratio.

    Source ↗
  9. 9
    2018 Dream Angels Fantasy Bra — Elsa Hosk

    The $1M Swarovski piece had 3.27M viewers in an early figure; later reports rounded it to 3.3M.

    Source ↗
  10. 10
    2025 Victoria’s Secret Fashion Show livestream — no Fantasy Bra announced in the sources reviewed

    The measured YouTube peak topped 2.5M concurrent viewers, but there is no bra price to divide by that audience.

    Source ↗

What ChatGPT noticed

The 2001 broadcast drew about 12.4M viewers, while 2018 fell to 3.27M—roughly one quarter of the debut audience.

2014’s two Fantasy Bras each cost a reported $2M, so the combined announced value was $4M against 9.1M viewers; one bra-to-audience ratio hides that double-bra year.

2025’s 2.516M peak concurrent livestream viewers cannot be equated with a broadcast average or unique reach; Streams Charts also says nearly 2M watched through much of the event.

The broadcast decline was debated as more than a scheduling problem: critics linked it to the brand’s narrow image and the CMO’s exclusionary comments, while reviewers also called the 2018 program dull.

🇺🇸 Grok10 places · 4 notes

The same question, answered by Grok alone. The final list above combines all the AIs.

  1. 1
    2005 Victoria's Secret Fashion Show

    A $12.5 million bra in front of 8.86 million Americans comes to about $1,411 of announced jewels per thousand viewers, the steepest Nielsen night.

    Source ↗
  2. 2
    2003 Victoria's Secret Fashion Show

    Heidi Klum's $11 million set and 9.44 million viewers land at about $1,165 per thousand, with a 3.8 rating in adults 18–49.

    Source ↗
  3. 3
    2013 Victoria's Secret Fashion Show

    Candice Swanepoel's $10 million Royal Fantasy Bra met 9.72 million viewers, about $1,029 per thousand, on one of the last big CBS nights.

    Source ↗
  4. 4
    2001 Victoria's Secret Fashion Show

    The biggest US audience of the TV era, 12.30 million, watched a $12.5 million bra and still ranks fourth in jewels per thousand.

    Source ↗
  5. 5
    2006 Victoria's Secret Fashion Show

    The audience was down to 6.78 million and the bra to $6.5 million, which still works out to about $959 per thousand viewers.

    Source ↗
  6. 6
    2002 Victoria's Secret Fashion Show

    10.50 million viewers and a $10 million bra come to about $952 per thousand, a near-tie with 2006 on a much larger night.

    Source ↗
  7. 7
    2007 Victoria's Secret Fashion Show

    The $4.5 million figure is a five-piece holiday set, not the bra alone, in front of 7.48 million viewers — about $602 per thousand.

    Source ↗
  8. 8
    2008 Victoria's Secret Fashion Show

    Adriana Lima's $5 million black-diamond bra and 8.68 million viewers come to about $576 per thousand.

    Source ↗
  9. 9
    2016 Victoria's Secret Fashion Show

    Jasmine Tookes's $3 million bra, 6.77 million viewers and a 2.12 rating in adults 18–49: about $443 per thousand.

    Source ↗
  10. 10
    2014 Victoria's Secret Fashion Show

    London put two $2 million bras on one runway — $4 million of jewels — in front of 9.29 million US viewers, about $431 per thousand.

    Source ↗

What Grok noticed

The highest adults 18–49 rating in the Nielsen table is 2011, at 4.6, with 10.39 million viewers — ahead of 2001's 4.4. The bra that night was $2.5 million, about $241 per thousand viewers, so the biggest demo night is far down a price-per-viewer list.

The largest US audience and the most expensive night per viewer are different years. 2001 had 12.30 million viewers and a $12.5 million bra. 2005 had 8.86 million viewers and the same sticker price, so each thousand viewers was matched with more announced jewelry.

The 2025 YouTube stream held nearly 2 million live viewers across about 1 hour 45 minutes, with a peak above 2.5 million and 3.4 million hours watched. That average is a concurrent livestream count, worldwide, and it is a different object from a Nielsen average of US television sets.

The 2018 show, Elsa Hosk in a $1 million Swarovski bra and 3.27 million US viewers, is about $306 per thousand. It is the smallest Nielsen audience of the TV run and still does not lead a price-per-viewer list, because the bra had become cheap as the audience shrank.

🇺🇸 Gemini10 places · 2 notes

The same question, answered by Gemini alone. The final list above combines all the AIs.

  1. 1
    2001 Victoria's Secret Fashion Show (ABC)

    The franchise's network TV peak delivered 12.4M viewers and a $12.5M bra, producing a luxury-to-eyeball ratio of $1,008 per thousand viewers.

  2. 2
    2013 Victoria's Secret Fashion Show (CBS)

    A dominant 9.72M viewers and a 3.4 adult demo saw Candice Swanepoel's $10M Royal Fantasy Bra, clocking $1,029 per thousand viewers.

  3. 3
    2002 Victoria's Secret Fashion Show (CBS)

    CBS took over the broadcast to reach 10.5M viewers with Karolina Kurkova's $10M Star of Victoria, yielding $952 per thousand viewers.

  4. 4
    2005 Victoria's Secret Fashion Show (CBS)

    Gisele Bündchen opened the show in the $12.5M Sexy Splendor before 8.9M viewers, yielding a towering $1,404 per thousand viewers.

  5. 5
    2014 Victoria's Secret Fashion Show (CBS London)

    Staged in London with two $2M Dream Angels bras ($4M total), its 9.29M viewers produced an efficient $431 per thousand viewers.

  6. 6
    2003 Victoria's Secret Fashion Show (CBS)

    Heidi Klum wore the $11M Very Sexy Fantasy Bra with giant feathered wings before 9.4M viewers, generating $1,170 per thousand viewers.

  7. 7
    2006 Victoria's Secret Fashion Show (CBS)

    Karolina Kurkova's $6.5M Hearts On Fire diamond bra met a declining audience of 6.8M viewers, calculating to $956 per thousand viewers.

  8. 8
    2024 Victoria's Secret Fashion Show (Livestream Reboot)

    Returning after a six-year hiatus without a Fantasy Bra ($0), the show pulled 2.67M peak concurrent live viewers (2.13M on YouTube alone).

    Source ↗
  9. 9
    2017 Victoria's Secret Fashion Show (CBS Shanghai)

    Staged in Shanghai with Lais Ribeiro wearing the $2M Champagne Nights bra, US viewership plummeted to 5.37M ($372 per thousand viewers).

    Source ↗
  10. 10
    2018 Victoria's Secret Fashion Show (ABC)

    The final network broadcast hit a record low of 3.27M viewers and a 0.9 demo for Elsa Hosk's $1M Swarovski bra ($306 per thousand viewers).

    Source ↗

What Gemini noticed

Between 2001 and 2018, Victoria's Secret's US broadcast audience collapsed by 73.6% (from 12.4M to 3.27M), while the Fantasy Bra's headline value was slashed by 92% (from $12.5M to $1.0M).

The 2024 livestream proved that moving from network TV to free multi-platform streaming traded older linear demographics for 2.67M simultaneous peak viewers globally, with 80% concentrated on YouTube.

🇨🇳 Wenxin10 places

The same question, answered by Wenxin alone. The final list above combines all the AIs.

  1. 1
    2001 Fantasy Bra Year

    12.3M US TV viewers watched the 12.5M Heavenly Star Bra, the largest single TV audience in the show's history

  2. 2
    2013 Fantasy Bra Year

    9.71M US viewers saw the 10M Royal Fantasy Bra, one of the highest-rated 2010s TV broadcasts

  3. 3
    2014 Fantasy Bra Year

    9.1M US viewers tuned in for the 2M Dream Angels Fantasy Bra, a steep audience drop from 2013

  4. 4
    2017 Fantasy Bra Year

    Around 5M US TV viewers watched the 2M Champagne Nights Bra, the last high-viewership 2010s network broadcast

  5. 5
    2018 Fantasy Bra Year

    3.3M US TV viewers saw the 1M Dream Angels Bra, the lowest-rated broadcast before the 5-year hiatus

    Source ↗
  6. 6
    2025 Fantasy Bra Year

    Over 2.5M global concurrent YouTube stream viewers tuned in for the return anniversary show with no official Fantasy Bra

  7. 7
    2002 Fantasy Bra Year

    8.7M US TV viewers watched the 10M Star of Victoria Bra, one of the highest value-per-viewer years ever

  8. 8
    2003 Fantasy Bra Year

    8.4M US viewers saw the 10M Mouawad Very Sexy Fantasy Bra, delivering a near-record value per thousand viewers

  9. 9
    2026 Fantasy Bra Year

    Global livestream audience unreported as of Oct 18, 2026, paired with the 22M center stone Fantasy Bra return

    Source ↗
  10. 10
    2010 Fantasy Bra Year

    10.4M US TV viewers watched the 3M Bombshell Fantasy Bra, a rare post-2009 high-audience year